Be You Color is a budget friendly craft brand where product can be found at retailers such as Five Below.
Being inspired by the craft designers mindful use of dying techniques, on trendy clothing, I constructed a vibrant setting that worked with both brand and clothing.
The work was then used to revamp graphics on new #BeYou product packaging, which I later had the pleasure of photographing.
Talavera - Inspired Bisque
Talavera is a traditional decorative Mexican pottery style, painted in meticulously detailed patterns and vivid colors.
Lifestyle imagery was thoughtfully developed and styled around the beautiful bisque pieces. Images were then used to create a seasonal catalog for ceramic consumers.
The Emoijis on these cute Vans were created with Tulip Fabric Markers for the Back to School season.
The Tulip brand is always colorful, crafty, and fun, which made this project so enjoyable to style and photograph.
Tattoo Junkee is for the girl who loves the hustle. Edgy with a rebel spirit, the Junkee Girl makes no apologies for who she is. Whether she’s at the office or out with friends, she’s a master at mixing up her look on a budget, always pulling it together with lip color that matches her fearless outlook on life.
Tattoo Junkee’s edgy brand and cosmetic opportunity has always kept me driven to produce eye catching cosmetic photography. Work done for Tattoo Junkee include product photography, makeup swatch photography, and lifestyle photography that is used for product packaging, websites, in-store signage, social media feeds, and paid social media promotions.
Bat Wing Hi-Tops
I wanted to use this photoshoot as an opportunity to reimagine blacklight photography. Instead of simply displaying the designers shoes under black light, I decided to have a model wear the project. While showing the glow of the shoes I was dynamic with my lighting while implementing a simplistic storytelling scene.
With the use of black lights, gels, and flash photography I created an engaging and dramatic faux suburbia scene.
Color Me Mine
This Easter themed photoshoot was done for the paint-your-own pottery brand Color Me Mine, and was used across various outlets including online promotional marketing.
Aleene’s Glue is a brand with many different products for use on fabrics, metals, glass, and other various substrates.
My goal in photographing these particular projects with their paired product was to reveal the products relevance and use in contemporary applications through lifestyle photography. By imaginatively capturing the possibilities that the product can offer, I produced relatable images that inspire consumers to create. When that feeling is established it initiates consumers to buy the product.
This work for Lique cosmetics has been used for direct to consumer websites, digital marketing strategies, and display signage in retail stores such as Khols.
Rainbow Fabric Markers
#BeYou Fabric Markers is one of many product options that is budget friendly for its consumers.
Having the opportunity to see this project through its designed life-cycle was extremely rewarding. From the model photography for the new packaging graphics, to the product photography of the finished box, the process put into perspective the amount of people and work that goes into creating something for a consumer.
Don't Be Pimped
Trafficking is a violation of human rights. It happens all over the world from impoverished countries to right here in the California Bay Area. Those targeted can range from young children to vulnerable men and women who feel they have run out of options in their lives. They are controlled by their captors, pimps, and owners as modern day slaves.
For my Senior Portfolio at Sacramento State University I teamed up with Sacramento’s local awareness brand Don’t Be Pimped who raises money, through the sales of their urban clothing, for anti-human trafficking programs. My photography has revamped the imagery of the clothing to draw in a new target market for the brand. Through combining commercial imagery with other areas of photography, such as editorial and fine art, I have produced a look book that captures the future style of Don’t Be Pimped. The look book presents a diverse, urban, and edgy culture that makes the awareness apparel brand stand out and evoke an emotional connection to anti-human trafficking.
Through my study of Chinese philosophy, particularly Daoism, I found myself interested in the many questions of perspective relativism posed by a philosopher named Zhuangzi. The concept of the Dao is supposed to be a way in which one should live in order to experience eternal happiness, but Zhuangzi felt that there was not a singular path that one could follow in order to obtain happiness. In essence, each person is experiencing their own world where there is not just one perspective, but many of equal importance.
As a tribute to this philosophy I wanted to capture, through image making, the different perspectives of various subjects I encountered. Through the project I began to understand these scenes as if I were a different person experiencing them for the first time. I felt drawn to bring all of the viewpoints together to create an abstract photograph. This work seeks to show the viewer that, even though many experience the same moment, we each have our own unique understanding of the world.
It is through the confluence of moments that it creates another world in of itself. Presenting installations on a light-box allows the viewer to look through the transparencies where the beholder will constantly keep their eyes moving. The work brings scenes, objects, and people in and out of view almost creating a constant change much like the idea of perspective relativism.